Jacksonville’s Prime F. Osborn III Convention Center Receives Extensive Facelift

Visit Jacksonville

New Offerings Elevate Convention and Meeting Experiences in Jacksonville

JACKSONVILLE, FL (June 28, 2023) – The Prime F. Osborn III Convention
Center [2] in Downtown Jacksonville is undergoing renovations to improve
appearance and functionality for its convention and meeting spaces.

The renovations include the Grand Lobby and Ballroom, which will see
new carpet, cabinetry, marble walls resealing, programmable uplighting, and
fresh paint, and the main concourse area features a new digital display system.
Additionally, several meeting spaces will receive new lighting systems,
fresh carpets, and acoustic panels. Exterior building updates include
painting trim and a new roof.

What is now known as the Prime F. Osborn III Convention Center
originally opened in 1919 as the largest railroad station in the south,
the Jacksonville Union Terminal. It featured more than two dozen rail
tracks, a restaurant, a gift shop, and other amenities. Today, the Prime
maintains some of its historical features including a retired rail
car, train bumpers, and signage.

“The Prime” features 78,000 square feet of exhibit space with 33-foot 
ceilings and 22 meeting rooms of various sizes. The Grand Lobby is
a special event space, with 75-foot ceilings and marble walls,
overlooking the grand fountain and expansive terminal columns.

New Nonstop Flights
In May, Breeze Airlines started nonstop service between Jacksonville
International Airport (JAX) and Los Angeles (LAX), Columbus, Ohio (CMH),
Raleigh-Durham, North Carolina (RDU), Norfolk, Virginia (ORF) and
Richmond, Virginia (RIC). Breeze already offers nonstop flights to
numerous destinations from Jacksonville, including New Orleans (MSY),
Las Vegas (LAS) and Hartford, Connecticut (BDL).

On November 5, American Airlines will begin daily nonstop service
between JAX and Phoenix Sky Harbor International Airport (PHX). The
flight will depart Phoenix at 5 p.m. MST, landing in Jacksonville at
10:01 p.m. EST. The return flight will depart Jacksonville at 8 a.m.
EST, arriving in Phoenix at 9:37 a.m. MST.

Hotel Happenings
The SpringHill Suites by Marriott Jacksonville Beach Oceanfront [3]
opened in April. It includes the Sandbar Jax Beach restaurant that
offers full views of the Atlantic Ocean as well as indoor/outdoor space
for special events. The property has 136 all-suite hotel rooms.

The Courtyard by Marriott Jacksonville Flagler Center [4] recently
completed a full renovation, which includes two meeting/event rooms that
total 978 square feet of space. The meeting rooms received new wall
vinyl, carpet, window treatments, LED lighting, and furniture.

Marriott International recently awarded two Jacksonville Beach hotels
with numerous awards for 2022. The Four Points by Sheraton Jacksonville
Beachfront [5] was named Four Points by Sheraton brand’s Hotel of the
Year for 2022 out of over 155 properties. Additionally, the hotel is one
of only three Diamond Circle Award winners for being at the top of its
brand in overall guest satisfaction scores. The Element by Westin
Jacksonville Beach [6] was also recognized for having the highest guest
satisfaction score out of the 82 Elements by Westin’s in the United
States and Canada.

About Visit Jacksonville
Visit Jacksonville is an Accredited Destination Marketing Organization
(DMO) contracted by the Duval County Tourist Development Council (TDC)
and responsible for marketing, selling, and promoting Jacksonville as a
leisure and meeting destination.


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