Insights Enhance Show Organizer Partnerships with Exhibitors
DALLAS, 1 April 2024_ – The International Association of Exhibitions
and Events® (IAEE [2]) has added a new course, Exhibitor Relations, to
its 13 CEM Learning Program courses offered. Exhibitors are critical
stakeholders in the exhibitions and events industry that are often
misunderstood or overlooked. Understanding how to partner with
exhibitors to ensure their success will help drive value for the show
organizer, the exhibitor, and the attendees.
This new CEM course helps show organizers understand the root causes of
pain points for exhibitors and what systems, processes, and solutions a
show organizer can implement to address the needs of their exhibitors
and create success for all stakeholders.
“Understanding the intricacies of exhibitor relations is not just
beneficial – it’s essential,” said Exhibitor Relations instructor
Jessica Sibila, CMP, CTSM, Executive Director, The Exhibitor Advocate.
“The Exhibitor Relations course has been meticulously crafted to arm the
show organizer with critical insights into the unique challenges
exhibitors face. The course provides practical solutions to implement
cost-effective strategies and discover untapped areas for revenue
generation. Show organizers that enhance their exhibitors’ experience
and partner with this critical stakeholder group will be better
positioned for long-term success.”
The Certified in Exhibition Management® (CEM) [3] designation is a
globally recognized designation that demonstrates the highest
professional standard throughout the exhibitions and events management
arena. In-person and virtual course offerings allow participants the
flexibility to learn at their own pace and schedule.
In addition, IAEE’s 11 on-demand CEM Learning Program courses can be
accessed at any time and allow participants to complete the course in as
little or as much time as needed.
The on-demand courses allow participants to engage in self-paced
learning with 24/7 access to the course content, including videos and
knowledge checks. These courses include:
* Conference and Meeting Management
* Event Marketing
* Event Operations
* Exhibition and Event Sales
* Facilities and Site Selection
* Finance, Budgeting and Contracts
* Floor Plan Development
* Housing and Registration Management
* Security, Risk, and Crisis Management
* Selecting Service Contractors
* Strategic Planning and Management
IAEE’s on-demand CEM Learning Program courses are priced at $350 USD
for members and $605 USD for non-members. Click here to register [4] and
stay up to date on courses as they become available.
More information about IAEE’s Certification Journey may be found here [5].
About IAEE
Trusted since 1928, IAEE provides quality and value to its members
through leadership, service, education, and strong relationships. IAEE is
the largest association of the exhibitions and events industry in the
world, with a membership of show organizers, exhibitors, and exhibition
suppliers. Organizers of more than 20,000 exhibitions and buyer-seller
events around the world are members of IAEE, and the organization
advocates and promotes the awareness of face-to-face exhibitions and
events as the primary medium for business development and growth. IAEE
provides relevant, timely, and innovative education to its members and
the industry. IAEE recognizes its strategic partners: 4imprint,
Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit
Productions and Expositions, IMEX, New Orleans & Company, New Orleans
Ernest N. Morial Convention Center and Risk Strategies Company | Buttine
Insurance. Visit www.iaee.com [2] for more information.
