IS NOW MEET BOSTON; LAUNCHES NEW TOURISM CAMPAIGN
BOSTON (December 6, 2022) – The Greater Boston Convention & Visitors
Bureau (GBCVB) announced at its Annual Meeting today a new
organizational name and corporate identity: Meet Boston [1]. Meet Boston
is launched alongside the unveiling of a new tourism campaign developed
in partnership with Allen & Gerritsen [2], a Boston-based,
fully-integrated advertising agency. The new campaign theme is “Boston
Never Gets Old” and will promote year-round leisure travel to Greater
Boston.
“Tourism is integral to the Boston and Bay State economy, and it was
time for us to further invest in promoting all that we have to offer to
draw large-scale, international events to Boston. Boston is a global
city that always deserves to be on the world stage,” said Martha J.
Sheridan, President & CEO of Meet Boston. “We have five-star hotels,
world-class venues, art exhibitions, incredible professional sports
teams, and 23 diverse neighborhoods where 76 different languages are
spoken. We also have 400 years of history that is not to be forgotten as
we look to the future. The new ‘Meet Boston’ corporate identity
reflects our plans to continually elevate Boston across the world, and
the ‘Boston Never Gets Old’ advertising and marketing campaign
captures both our tradition and innovation.”
Meet Boston plans to introduce vibrant, energetic campaigns to invite
all travelers – whether they be families, solo travelers, friends on
getaways, event planners, or marathon runners to experience the many
unique sides of a destination that never gets old.
The inspiration for the ‘Boston Never Gets Old’ campaign draws from
two major truths: Boston is still forging its identity, and Boston is a
city that was built by motion and is designed to stay in motion. The
campaign includes dynamic creative visuals that illustrate Boston’s
arts, culture, and food scene that will feature surprise ambassadors from
the sports and entertainment industry. The first commercial is directed
by accomplished director and Bostonian, DeMane Davis, and features
celebrity chef Tiffani Faison.
The guiding principles of the overall campaign are to Be Inclusive, Be
Newsworthy, Be In Motion, Be Historic, Be Transportive, and Be Proud.
These pillars highlight Boston’s history-making, innovation,
authenticity, vibrancy, culture, and quirkiness all in one. The campaign
also demonstrates how Greater Boston is ever-evolving and ever-changing,
where visitors can play, feel, discover and experience a city that is
always in season.
“At A&G, we are so proud to collaborate on Meet Boston’s new brand
identity and marketing campaign that displays the upward mobility of our
city,” says Andrew Graff, CEO at A&G, which is headquartered in
Boston’s Seaport District. “As the campaign continues to roll out,
everyone will be able to see the intentionality that A&G and our
production partners had in capturing the true essence of Boston’s
evolution into becoming a more equitable city.”
_ _
The new Meet Boston corporate identity and tourism campaign was first
unveiled to more than 400 hoteliers, restaurateurs and
attraction/event executives at their Annual Meeting and the response
from the hospitality business, the community was overwhelmingly positive.
The new Meet Boston name and website – www.meetboston.com [1] – and
the new tourism campaign will launch in mid-December in a
multi-million-dollar advertising campaign that will include social
media, digital banners, out-of-home media, broadcast commercials, and
programmatic media buys. The campaign will also expand to Northeast
markets and several key fly-in markets by early 2023. Creative assets
are available at the link here [3].
ABOUT MEET BOSTON
Meet Boston is the primary private-sector marketing and visitor services
the organization is charged with the development of meetings, conventions and
tourism-related business, with the goal to enhance the economy of the
Boston metropolitan area, and to drive visitor dollars to all of greater
Boston’s diverse neighborhoods and communities. Meet Boston is a
not-for-profit, membership-driven sales, and marketing organization
comprised of over 900 companies in Boston, Cambridge, and across New
England that depends upon the visitor and convention industries for their
own success and growth.
