Washington, DC – Destination DC (DDC), the official destination marketing organization for Washington, DC, today announced new appointments to its leadership team.
“As we think about continued tourism recovery and our strategy for 2023
[1] and beyond, we’re investing in our staff to remain aggressive and
focused on the ROI of increased visitation to impact Washington, DC’s
local economy, said Elliott L. Ferguson, II, president, and CEO,
Destination DC. “Our expanded and talented senior staff is the best in
the business. They’ll help me lead our growing team and strategy across
all departments, ultimately benefiting the community.”
Danielle Davis, Vice President, Communications
Danielle has been promoted to vice president of communications for
Destination DC. She joined the organization in 2015 as director of
communications. Danielle leads the communications department in
executing organization-wide messaging and strategy, crisis
communications, and editorial coverage. She expands her communications
footprint by providing presentation training, refining messaging, and
collaborating on annual campaigns and industry events. She also joins
DDC’s executive team.
“Messaging is at the center of our organization and Danielle leads that
for us at every level,” said Robin A. McClain, senior vice president,
of marketing and communications. “She ensures that our stakeholders, media,
and customers understand what we do and why it matters.”
Calvin Morgan Director, Information Technology & Business Intelligence
A 25-year veteran of DDC, Calvin manages all the organization’s IT needs
and technical training. Along with auditing current and new
technological developments, Calvin is tasked with enhancing DDC’s usage
of CRM, software, and training as well as building future IT systems. He
keeps DDC at the forefront of technological trends and advancements.
Torri Christian, Director, Marketing
As the longest-serving member of DDC’s marketing and communications
team, Torri has held nearly every position from assistant to manager to
associate director. Torri manages DDC’s $5M advertising budget in FY23
through DDC’s agency of record, MMGY Global. She is responsible for
advertising strategy and research. Additionally, she will manage a new
paid social media strategy that will complement the impact of DDC’s
advertising.
Andrew O’Connor, Director, Content Marketing
Andrew enters his tenth year at DDC with a focus on content marketing
and leveraging new technology, market shifts, and changing trends.
Managing DDC’s content strategy, Andrew leads the team responsible for
inspiring travel through washington.org, social media, email marketing,
and publications. His strategy personalizes content for different consumer
audiences and connects with their reasons for traveling to Washington, DC.
Terri Carter, Director, People & Culture
Terri has been leading DDC’s Human Resources department since she joined
the organization in 2016. She was instrumental in converting the payroll
system from ADP to Paycom in 2018 and manages both onboarding and
deboarding processes for current and former DDC employees. As Director,
People & Culture, Terri will expand her team with the position of Talent
Acquisition Manager to focus on recruitment, onboarding, talent
development, and DEI in the workplace.
About Destination DC:
Destination DC, the official destination marketing organization for the
nation’s capital is a private, non-profit membership organization
committed to marketing the area as a premier global convention, tourism
and special events destination with a special emphasis on the arts,
cultural and historic communities. washington.org [2].
