Destination DC announces executive team promotions 

Destination DC

Washington, DC – Destination DC (DDC), the official destination
marketing organization for Washington, DC, today announced key
promotions at the executive level. Claire Carlin has been named senior
vice president, of partnerships & alliances, and Tara Miller as the director of
global sales.    

 “I’m fortunate to lead a group of exceptional individuals who have
navigated our organization through numerous challenges,” said Elliott L.
Ferguson, II, president & CEO, Destination DC. “With the infusion of
additional funding for marketing and sales through the Tourism Recovery
District legislation, Claire and Tara play a pivotal role in executing
our strategy to expand and strengthen our membership, as well as draw
global meetings to Washington, DC. I take pride in their dedication.”

Claire Carlin – SVP, Partnerships & Alliances  

Claire is a proven leader focusing on the needs of DDC’s partners,
members, and the American Experience Foundation. Claire joined DDC in
2015 as VP, Partnerships & Alliances. She leads a strong team that
manages nearly 1,000 members, plus 30 sponsors and strategic partners.
In addition, a successful DEI Business Fellowship program was created
under her leadership. The program offers free membership and technical
training to businesses owned by historically underrepresented groups. In
the first two years of the program, 50 businesses have participated.  

Concurrently, Claire is the Executive Director of Destination DC’s
affiliated charity, the American Experience Foundation (AEF). The
foundation enriches the lives of students through inspirational travel
experiences and educational opportunities to cultivate the next
generation of hospitality industry professionals. AEF serves hundreds of
students annually through field trips, internships, workforce
development experiences and scholarships. Since 2015 under Claire’s
leadership, AEF has:  

     * Awarded more than $130,000 in scholarships
    * Engaged students with more than 3,500 work-based learning experiences
 
    * Hosted over 130 high school interns
    * Hired four AEF program participants as full-time staff at DDC
    * Enlisted local businesses to donate more than $700,000 in goods and
services to students  

Outside of DDC, Claire is treasurer of the Rorschach Theatre Board of
Directors serve on the Theatre Washington Development Committee and
was a founding board member of the Capital Fringe Festival. She was
honored as a German Marshall Fund Marshall Memorial Fellow and named
hospitality industry partner of the year by the DC Office of the State
Superintendent for Education.

“I enjoy getting to understand Destination DC’s member businesses and
our school partners,” said Carlin. “I see that they can benefit from
our connections and education and the sales and marketing opportunities
our teams create. I’m focused on building strong partnerships,
connecting with our members, and working to support their business goals
in Washington, DC. Just like the success of our DEI Business Fellowship
program, I’m dedicated to growing the Sustainability District. Our goal
is to highlight and support local initiatives that showcase achievements
and help and preserve our city for future generations.”  

Tara Miller – Director of Global Sales  

As a destination expert, Tara uses her vast experience in destination
marketing to highlight what sets Washington, DC apart while promoting
the city’s global access, intellectual capital, and world-class
amenities for business events in the city. Her work in “Connected
Capital” has positioned DC on the global meetings stage for its
network of federal policymakers, prospective industry sponsors, and
expert speakers. With “Connected Community,” Miller has aligned
associations with legacy projects that connect and impact local
communities.  She develops and executes the strategy to attract
international meetings and global business events to Washington, DC. She
rejoined DDC in 2017 as the senior manager of international sales, after
originally helping to launch its international convention sales program
in 2012. Miller now leads global event sales, marketing, business
development, and strategic programs, including Washington DC’s
influential Ambassador Circle and International Business Events Council.
 
After graduating from Temple University’s School of Tourism and
Hospitality Management, Tara started her career at a global association
management company supporting the Hospitality Sales & Marketing
Association International (HSMAI) and later expanded her knowledge of
corporate events and incentive travel at a leading destination
management company in Washington, DC. As DC’s dynamic landscape
continues to evolve, Tara remains committed to promoting the benefits
and impact of international meetings.  

“As we expand our sales efforts, I’m excited to grow international
meetings and help associations and corporations leverage the benefits of
DC’s strong sectors and valuable assets truly set the city
apart,” said Miller. “I’m looking forward to closer collaboration
with clients and exploring greater ways to make their meetings valuable
and impactful in the nation’s capital.”  

About Destination DC:  
DESTINATION DC, THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE
NATION’S CAPITAL, IS A PRIVATE, NON-PROFIT MEMBERSHIP ORGANIZATION
COMMITTED TO MARKETING THE AREA AS A PREMIER GLOBAL CONVENTION, TOURISM
AND SPECIAL EVENTS DESTINATION WITH A SPECIAL EMPHASIS ON THE ARTS,
CULTURAL AND HISTORIC COMMUNITIES. WASHINGTON.ORG.

Tara Miller
Claire Carlin
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