Cvent Passkey and FreedomPay Integration Helps Leading Hotel Chains Protect Credit Card Privacy and Security for Group Reservations


SAN ANTONIO–(BUSINESS WIRE [2])–Cvent [3], an industry-leading
meetings, events, and hospitality technology provider, and FreedomPay
[4], an innovative leader in Next Level Commerce™ technologies shared 
details of their latest integration and payment card tokenization
initiative at Cvent CONNECT [5], Cvent’s user and industry
conference is taking place now in San Antonio, TX, and online.  

 The integration between Cvent Passkey and FreedomPay enables direct
tokenization of credit cards, which allows for credit card numbers to be
exchanged between Cvent Passkey and a hotel’s central reservation
system (CRS) via secure credit card tokens. Tokenization helps protect
hoteliers against the threat of payment fraud and data breaches and
offers enhanced security features for managing and processing group

 “With many of the top hotels around the world leveraging our payment
solutions, we understand the unique needs of hospitality and travel
industries,” said Nate Ware, SVP of Sales & Digital Development at
FreedomPay. “Today’s buyers and suppliers want greater security,
personalization and efficiency, and we’re proud to partner with a
leading global organization like Cvent, which shares in our commitment
to ensure each of those areas is not only addressed but prioritized.
Our combined focus on innovation and dedication to data security
represents the future of hospitality and group business.”  

 “The integration between Cvent Passkey and FreedomPay is another
example of how we continue to expand our integrations and prioritize
security for hoteliers, event organizers, and their group guests,”
said Ben Mayrides, Chief Information Security Officer at Cvent. “By
tokenizing credit cards, we are protecting sensitive data, reducing the
risk of fraud and data breaches while providing an improved payment
experience. It’s exciting to see leading hotel chains embrace
technology to enhance the group booking process, and with additional
properties and chains in the implementation pipeline, we’re rapidly
expanding direct access to a more secure group reservation and payment

 About Cvent
 Cvent is a leading meetings, events, and hospitality technology
provider with 4,800+ employees and ~22,000 customers worldwide as of
December 31, 2023. Founded in 1999, the company delivers a comprehensive
event marketing and management platform and offers a global marketplace
where event professionals collaborate with venues to create engaging,
impactful experiences. Cvent is headquartered in Tysons, Virginia, just
outside of Washington D.C., and has additional offices around the world
to support its growing global customer base. The comprehensive Cvent
event marketing and management platform offers software solutions to
event organizers and marketers for online event registration, venue
selection, event marketing and management, virtual and onsite solutions,
and attendee engagement. Cvent’s suite of products automate and
simplify the event management lifecycle and maximize the impact of
in-person, virtual, and hybrid events. Hotels and venues use Cvent’s
supplier and venue solutions to win more group and corporate travel
business through Cvent’s sourcing platforms. Cvent solutions optimize
the event management value chain and have enabled clients around the
world to manage millions of meetings and events. For more information,
please visit [6].  

 About FreedomPay 
 FreedomPay’s Next Level Commerce™ platform transforms existing
payment systems and processes from legacy to leading edge and enables
merchants to unleash the power of pay. As the premier choice for many of
the largest companies across the globe in retail, hospitality, lodging,
gaming, sports and entertainment, food service, education, healthcare, and
financial services, FreedomPay’s technology has been purposely built
to deliver rock-solid performance in the highly complex environment of
global commerce.  

 The company maintains a world-class security environment and was one of
the first payment solution providers in North America to be validated by
the PCI Security Standards Council. FreedomPay’s robust solutions
across payments, security, identity, and data analytics are available
in-store, online, and on mobile and are supported by rapid API adoption.
The award-winning FreedomPay Commerce Platform operates on a single,
unified technology stack across multiple continents, allowing enterprises
to deliver an innovative Next Level experience on a global
scale. [7]  

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