ASM Global

World’s Largest Convention Center Management Company to Extend Current
Three-Decade Management Run With Premier Venue in Colorado

Colorado Convention Center. Photo courtesy of ASM Global.

(LOS ANGELES – Aug. 30, 2023) – ASM Global has won the renewal of
management of the Colorado Convention Center (CCC) in Denver, Colorado.
ASM Global, which oversees the largest portfolio of convention centers
in the U.S. and internationally, has operated the facility since 1994.
The CCC occupies an area of 2,200,000 square feet and is located in the
central business district and cultural hub of downtown Denver.  

The CCC operates under the Denver Alliance Partnership, which was
established in 2008 as a collaboration between ASM Global along with
VISIT DENVER, the City and County of Denver, the Denver Arts & Venues,
Sodexo Live!, and the Hyatt Regency Denver at the CCC. The Alliance
collaborates on the promotion and use of the CCC to generate and
maximize economic benefits to all parties of the Alliance and the entire

The new ASM Global agreement commences on Jan.1, 2024. Leveraging ASM
Global’s unique expertise, CCC plans to implement several cutting-edge
and industry-changing initiatives, such as providing a more productive,
customer-centric and cost-effective worksite for guests and expanding
the venue’s ASM Global Acts program, under which the center has
successfully executed a robust sustainability and social-impact plan
focusing on carbon management for event organizers. A significant added
priority will be expanding and catering experiences to emerging customer
bases for millennials and Gen Z. CCC aims to be the most high-tech,
user-friendly meeting and event space in the country.

“We are thrilled to announce the continued partnership between the
City of Denver and ASM Global,” said Ginger White, executive director of
Denver Arts & Venues, the city agency responsible for oversight of the
convention center. “For 29 years ASM Global has been an integral
partner in the management, sales and operation of the Colorado
Convention Center. We look forward to continued success in promoting the
vibrancy of Denver as reflected in the convention center business.”

Dan Hoffend, ASM Global executive vice president, convention centers,
said, “We deeply appreciate the City of Denver’s continuing vote of
confidence. This facility’s growth potential is boundless. ASM Global
is the largest and best event platform on Earth, which enables us to
deliver unparalleled participant-engagement moments for clients in
environments that no one else can deliver.”

Rendering courtesy of ASM Global.

Hoffend cited the planned rollout of ASM Global Insights at Colorado
Convention Center, which will join the largest live-event
customer-feedback database in the industry, will provide the benefits of
engaging clients, monitoring guest satisfaction in real time, evaluating
performance across various metrics, and benchmarking success across the
industry, ultimately providing the business acumen to inform and propel
the business forward.

Colorado Convention Center’s ASM Global general manager, John Adams,
said, “We’re exceptionally proud of the caliber of events that we,
along with our hospitality partners, have secured for the region over
the past nearly three decades. What really encapsulates our success is
the substantial economic impact from events that have taken place in
this building. I’m excited and confident that with the opportunities
for the future, the convention industry in Denver will continue to

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About Colorado Convention Center
 Owned by the City and County of Denver, the Colorado Convention Center
opened in 1990. With more than 100 professional meeting planners working
together with architects to design every aspect of the building, the
result was simple: a sensible, state-of-the-art facility with easy
traffic flow to a stunningly beautiful building in the heart of downtown
Denver. Expanded in 2005, with another expansion coming online in
January 2024, the Colorado Convention Center is well known as one of the
most practical and “user-friendly” meeting facilities in the
country. The Colorado Convention Center is located within easy walking
distance of nearly 13,000 hotel rooms, 300 restaurants, nine theatres in
the Denver Performing Arts Complex, and a wide variety of shopping and
retail outlets. For more information, visit [1].

About ASM Global
 ASM Global is the world’s leading producer of entertainment
experiences. It is the global leader in venue and event strategy and
management, delivering locally tailored solutions and cutting-edge
technologies to achieve maximum results for venue owners. The
company’s elite venue network spans five continents, with a portfolio
of more than 350 of the world’s most prestigious arenas, stadiums,
convention and exhibition centers, and performing arts venues. Follow us
on Facebook [2], Instagram [3], LinkedIn [4] and Twitter [5]. For more
information, please visit [6].

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