CEMA Announces New Leadership

brian mason cema

Brian Mason Joins as Vice President, Strategy and Operations

CHICAGO, IL (March 28, 2024) — PCMA and CEMA president and CEO Sherrif Karamat, CAE today announced Brian Mason as CEMA’s Vice President, Strategy and Operations. A longtime CEMA member and former Advisory Board member, Brian will lead the CEMA team and collaboratively work with the CEMA Advisory Board to execute CEMA’s vision and lead growth initiatives, including brand marketing, new program development, events, membership growth and retention, and ongoing community engagement.

“Strategic event leaders today play a key role in driving key KPIs for companies across all industries,” said Mason. “I am excited to join the CEMA team that cultivates strategic event marketing careers through education, networking, and leadership. I look forward to supporting our event marketing membership, Advisory Board, and industry partners into CEMA’s next chapter.”

An accomplished global event professional with 20+ years of experience in event planning and administration, Brian joins the CEMA team following 14+ years as a senior-level global event strategist with Salesforce. He joined CEMA on March 26 and reports to Junior Tauvaa. PCMA’s Chief Business Officer.

“The CEMA community continues to create industry-leading educational content and high-impact professional networking opportunities while driving groundbreaking thinking to help advance the global business events industry,” said Karamat. “Brian’s leadership will be integral with PCMA and the CEMA Advisory Board as we continue to collaborate to develop new value opportunities for members and business partners that leverage the combination of two of the global business events industry’s most powerful communities.”

CEMA Advisory Board Chair Amy Walter stated, “Brian’s solid understanding of the CEMA community and culture will provide significant contributions and accelerated execution of CEMA strategic plans, growth, and community engagement.”


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation, and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose, and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA, and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education, and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers, and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing, and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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