ATLANTA (Feb. 13, 2024) – Atlanta Convention & Visitors Bureau (ACVB)
promotes Sheretha Bell and Cynthia Mokotoff to senior vice president,
recognizing their exceptional dedication and invaluable contributions to
the organization.
Bell has been promoted to senior vice president, of marketing and brand
strategy. In her new role, she will spearhead the strategic development
and coordinated execution of ACVB’s integrated marketing efforts. With
nearly 24 years of experience at ACVB, Bell’s extensive expertise will
continue to shape the organization’s brand strategy, positioning, and
voice across all channels and touchpoints. She will oversee audience
engagement, creative partnerships, creative direction, and brand
leadership to ensure alignment with the company’s mission, vision, and
strategic priorities. Bell’s journey at ACVB began in August 2000 as a
sales and marketing research specialist, and she has steadily advanced
through various positions within the organization, most recently serving
as vice president of, brand.
Mokotoff has been promoted to senior vice president, of human resources,
where she will lead the overall people strategy of the organization. In
this capacity, Mokotoff will oversee human resources management, ACVB’s
board of directors and front desk operations, ensuring alignment with
employment laws and the organization’s commitment to diversity, equity,
inclusion and accessibility. Mokotoff’s responsibilities include talent
acquisition, employee engagement and retention, learning and
development, compensation and benefits programs, workforce management,
compliance and succession planning. She started at ACVB in 1999 and has
held numerous roles in operations, finance, and corporate events,
supporting the board of directors, ACVB annual meeting, and Atlanta
Hospitality Hall of Fame.
“We celebrate and recognize Cynthia and Sheretha’s exceptional
leadership, dedication, and contributions to ACVB and Atlanta’s
hospitality community,” said William Pate, president and CEO, of ACVB.
“Their wealth of experience and commitment to excellence have been major
drivers in our success, and they will continue to lead our organization
to new heights.”
Along with their contributions to ACVB, both women are involved
throughout the Atlanta community. Bell is an inaugural member of the
board of directors for the Ice Cream Festival Foundation and serves as
board brand strategist for the Lawrence Taylor Family Foundation,
Project Future, Beyond the Books Academy Prep School and the strategic
marketing consultant for For Peace I Rise: The Musical. She is also a
member of Metro Atlanta Chamber of Commerce’s 2023 leadership cohort
ATLeaders.
Mokotoff is a member of the national and Atlanta chapters of the Society
for Human Resource Management, Destinations International, and Alumnae
and Women of Emory. She is a member of the Board of Trustees with the
Center for the Visually Impaired and currently serves on the
organization’s development and strategic planning committees.
Previously, she served as a co-chair of the SHRM-Atlanta Community
Affairs Committee.
About Atlanta Convention & Visitors Bureau
Established in 1913, the Atlanta Convention & Visitors Bureau (ACVB) is the
official destination marketing organization for the city and serves to
favorably impact Atlanta’s economy through conventions and tourism.
Visit discoveratlanta.com [2] and @discoveratlanta on social media for
more information.
