(LOS ANGELES, CA – March 13, 2024) — ASM Global, has entered into a
strategic partnership with Playeasy [1], the largest digital network in
the sporting event and sports tourism industry, to maximize sporting
events bookings for ASM Global’s Convention Centers [2] portfolio.
The exclusive relationship will provide ASM Global direct access to more
than 600 sports event operators in over 100 types of sports and
activities.
Along with showcasing venue capabilities on the Playeasy platform, ASM
Global convention centers will have unprecedented access to identifying
sporting event leads, responding to requests for proposals from event
organizers, estimating local economic impact, and co-marketing upcoming
events in collaboration with destination partners.
Highlights of the partnership also include elevated awareness for ASM
Global convention centers under the brand’s global profile on the
platform, enhanced product offering designed specifically for convention
centers, as well as data-driven insights and comprehensive real-time
analytics of marketing performance and conversion rates crucial for
optimizing venue marketing strategies.
“We’re thrilled to join forces with Playeasy as its leading sports
events and sports tourism platform complements ASM Global’s expertise in
producing live event experiences,” said Anna Nash, vice president,
market development, ASM Global. “This collaboration enhances our
ability to drive content to our extensive portfolio of venues,
facilitating easier access for sports event organizers to our convention
centers. By leveraging our network, we aim to empower organizers to
expand their events across our diverse venues, boosting the economic impact
from out-of-state visitors.”
Kerri Shields, co-founder, and president, of Playeasy, said, “It’s an
honor to announce our partnership with ASM Global convention centers.
This collaboration brings immense value to our event organizer partners,
empowering them to seamlessly connect with premier convention centers
nationwide. Beyond that, the true impact of this partnership lies in the
value we’ll collectively deliver to visitors and local communities
surrounding ASM-managed convention centers. Together, we’re aiming to
elevate sporting event experiences and foster community engagement
around those events.”
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About ASM Global
ASM Global is the world’s leading producer of entertainment
experiences. It is the global leader in venue and event strategy and
management—delivering locally tailored solutions and cutting-edge
technologies to achieve maximum results for venue owners. The
company’s elite venue network spans five continents, with a portfolio
of more than 350 of the world’s most prestigious arenas, stadiums,
performing arts venues, and convention and exhibition centers, including
The Moscone Center, San Francisco; ICC Sydney, Australia; Olympia
London; Shenzhen World Exhibition and Convention Center, China; and P&J
Live in Aberdeen, U.K. Follow us on Facebook [3], Instagram [4], [4]
LinkedIn [5] [5]and Twitter [6]. asmglobal.com [7]. [7]
About Playeasy
Founded in 2018, Playeasy has rapidly become the largest digital
network in the sporting event and sports tourism industry, helping
connect all stakeholders on a centralized and easy-to-use platform.
Playeasy streamlines the ability of the sports tourism industry to
build awareness for their organizations, generate leads, market and
service events, and collect economic impact data. To learn more, please
visit playeasy.com [8] and download our app in the Google Play Store and
Apple App Store.
