(DENVER – Dec. 10, 2024) — ASM Global [1], the world’s No. 1
development, full-service venue, and live events company named Lance
Zanett as the new general manager of Colorado Convention Center [2] in
Denver, Colorado.
Zanett has over 25 years of experience with the venue where he was most
recently, the assistant general manager demonstrated exceptional
leadership and operational excellence that have been instrumental in
CCC’s success.
Leveraging ASM Global’s unmatched expertise and comprehensive service,
Zanett will lead the company’s efforts in elevating CCC’s guest
experience and operations, unlocking new opportunities to attract
high-profile events, trailblazing sustainability in venues and event
management, and delivering significant economic impact to the local
community.
In making the announcement, Dan Hoffend, executive vice president,
convention centers, ASM Global said, “Lance’s Exceptional
leadership and deep understanding of the Colorado Convention Center’s
operations make him the ideal choice to lead this iconic venue into the
future. His extensive knowledge of both the facility and its operations
will be crucial as we continue to offer world-class experiences and
drive innovation.”
Zanetti’s appointment was a collaborative decision between the City and
County of Denver’s Arts and Venues Department and Visit Denver, the
the official marketing arm of the city. Gretchen Hollrah, DAV director,
said, “Lance’s longstanding commitment to the Colorado Convention Center
will be instrumental in further elevating Denver’s reputation as a
world-class meeting and event destination.”
Visit Denver President and CEO Richard Scharf said, “Lance’s
customer-focused approach and industry knowledge are key assets to
maintaining and expanding the success of Colorado Convention Center.”
In his new role, Zanett will work closely with the destination and the
stakeholders to ensure the CCC remains a premier destination for events
of all sizes. “I am deeply grateful for the opportunity to serve as
general manager of Colorado Convention Center,” Zanett said. “This
the facility is more than just a venue — it’s a hub for connection,
innovation, and community. I look forward to collaborating with our
incredible team and partners to continue delivering exceptional
experiences and shaping the future of Denver’s convention industry.”
With a recent $233 million expansion, the CCC is elevating the meetings
and events experience with a new 80,000-square-foot rooftop ballroom,
pre-function space and 20,000-square-foot outdoor rooftop terrace with
sweeping views of the Rocky Mountains and Denver’s skyline. CCC
upgrades, including technology improvements, are expected to generate an
additional $85 million in annual economic impact for the local community
while setting the venue at the forefront of innovation meetings and
events.
About Colorado Convention Center
Owned by the City and County of Denver, Colorado Convention Center
opened in 1990. With more than 100 professional meeting planners working
with architects to design every aspect of the building, the
result was simple: a sensible, state-of-the-art facility with easy
traffic flow to a stunningly beautiful building in the heart of downtown
Denver. Expanded in 2005 and 2024, the Colorado Convention Center is well
known as one of the country’s most practical and “user-friendly” meeting
facilities. Colorado Convention Center is within
easy walking distance of nearly 13,000 hotel rooms, 300 restaurants,
nine Denver Performing Arts Complex theaters, and various shopping
and retail outlets. For more information, visit
https://denverconvention.com/ [2].
About ASM Global
Award-winning ASM Global [1] is the world’s No. 1 development and
full-service venue company focused on client-first approaches for
driving significant financial success. The company’s elite network
spans five continents, featuring a portfolio of more than 400 of the
world’s most prestigious arenas, stadiums, convention/exhibition
centers, and performing arts venues.
ASM Global translates its unique visionary ownership experience into
innovative project development, planning, and execution; content
programming; curated guest-immersive experiences; locally tailored
solutions, and optimized revenue streams for our client’s properties
and surrounding communities. Focused on value creation and economic
growth, ASM Global realizes venue business potential to elevate the
profitability and profile of our clients and partners. We cultivate
strong, inclusive relationships with the communities we work and live in
while championing the welfare and development of our employees and
small-business partners, resulting in a more cohesive, resilient, and
vibrant community.
ASM Global [1]’ [1]s expertise and commitment extend across existing
venue management, new venue development, and transformative renovation
projects across the most exciting properties in the industry, including
Kai Tak Sports Park (Hong Kong), Caesars Superdome (New Orleans,
Louisiana), The Moscone Center (San Francisco, California), AO Arena
(Manchester, U.K.), The Greek Theatre (Los Angeles, California), Desert
Diamond Arena (Glendale, Arizona) and Fishers Event Center (Fishers,
Indiana).
Follow us on Facebook [3], Instagram [4], LinkedIn [5] and Twitter [6].
asmglobal.com [7]
