LOS ANGELES — ASM Global and auto auctioneer Mecum Auctions have entered into a multiyear strategic partnership. The agreement will allow Mecum to capitalize on ASM Global’s expertise and reach for centralized booking and routing across its network of more than 200 venues throughout North America. Mecum Auctions will also receive access to ASM Global’s marketing professionals and creative campaigns to drive exposure, maximize sales and enhance the guest experience. In addition, ASM Global’s Event Innovation Team will secure entertainment to expand on existing event formats and develop VIP experiences.
“As Mecum Auctions continues to expand in the world of entertainment, strengthening our relationship with ASM Globals simply made sense,” said Mecum Chief Executive Officer Dave Magers. “We look forward to the opportunities this partnership will provide for our customers and fans as Mecum and ASM Global work together to enhance the overall Mecum experience throughout the country.”
“We engage in industry-leading approaches to exceed client goals, and our exciting partnership with Mecum Auctions will showcase the many options that ASM Global can deliver,” said ASM Global Chairman Bob Newman. “Mecum is the market leader, and we are honored to extend and strengthen our relationship to ensure their guests enjoy amazing live experiences across our network.”
In partnership with ASM Global and its VenueShield reopening program and protocols, Mecum Auctions reportedly generated more than $122.8 million in overall sales at its recently held live classic and collector car auction at Osceola Heritage Park in Kissimmee, FL. With a total of more than 2,000 vehicles crossing the auction block Jan. 7-16, 2021, the reserve-based auction achieved an 89 percent sell-through rate. The next two marquee Mecum auctions will take place at ASM Global-managed State Farm Stadium in Glendale, AZ, March 18-20, 2021, and at Houston’s NRG Park, April 8-10, 2021.