ALOFT NEW ORLEANS REVEALS VIBRANT INTERIOR RENOVATION

Aloft New Orleans Downtown 1

The downtown New Orleans hotel features newly updated guestrooms and public spaces

NEW ORLEANS, LA (January 9, 2024) – Located in the heart of New Orleans’
Central Business District just steps away from the Caesars Superdome,
Smoothie King Center and Historic French Quarter, Aloft New Orleans
Downtown [1] announces the completion of an interior renovation
including a redesign of the lobby and updates to the guestrooms, guest
corridors and fitness center.

“This renovation breathes new life into the Aloft New Orleans Downtown
and we can’t wait to showcase the refreshed and modernized spaces that
reflect the dynamic spirit of the city,” said Adam Gaudry, general
manager. “We are looking forward to welcoming guests both new and
returning to our hotel as we head into a busy year here in New Orleans.”
 

LOBBY & LOUNGE

With design led by Pinnacle South [3], Aloft New Orleans’ open-concept
lobby was overhauled with the relocation of the front desk area, a new
seating area and wallcoverings. Previously a round circular reception
desk in the center of the lobby, the updated front desk now sits on the
edge of the space, creating room for a modular lounge. A custom floor to
ceiling mural illustrating New Orleans’ music scene artfully wraps the
three walls that sit between the lobby and adjacent lounge area,
creating a vibrant and memorable experience for guests as they enter the
hotel. Colorful light fixtures and backlit wall features catch the eye
while also highlighting the bright blue, gold, and magenta hues used
throughout the lobby’s refreshed seating areas.

The hotel’s trendy W XYZ Bar & Lounge sits adjacent to the lobby and
reception desk, serving craft cocktails, draft beer, and light bites.
Live music, overhead LED lighting, a pool table and tabletop games lure
visitors into the space to dine, socialize, or simply enjoy the melodic
sounds of the Big Easy. For grab-and-go dining, the 24-hour Re: fuel
market offers a range of self-serve options from restaurant-quality
breakfast items coffee and a variety of snacks.

GUESTROOMS
Ideal for both leisure and business travelers, the hotel’s 188 renovated
guestrooms offer a comfortable place to relax after exploring
the city. Vibrant pinks, oranges, and blues from the lobby were pulled
into acrylic artwork inset into the headboards, which feature abstract
depictions of New Orleans’ signature architecture. Bright teal carpeting
and rich wood flooring were installed along with new lounge and desk
chairs, reupholstered benches, and colorful pillows that reflect Aloft’s
eclectic design aesthetic. The bathrooms also received a face-lift with
fresh paint and wall coverings, as well as the guest room corridors
which boast updated ceiling paints and light fixtures.

RECREATION & MEETINGS
The hotel’s 24-hour Re: charge Fitness Center, provides a variety
of cardio equipment and free weights, was upgraded with new flooring,
wall coverings and paint, offering guests an updated space to maintain
their exercise routine on the go. The heated rooftop pool also received
new furniture for those looking to relax and soak in the city’s
expansive skyline views. Groups staying at the hotel can take advantage
of the hotel’s six event rooms outfitted with catering options, AV
equipment and high-speed internet, making for seamless hosting and event
capabilities.

Aloft New Orleans is managed by HRI Lodging [4] and located at 225
Baronne Street, New Orleans, LA 70112. For more information on the
hotel, visit the website here [5] or call 504-581-9225.

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About HRI Lodging
HRI Lodging, LLC (HRIL), a wholly-owned subsidiary of HRI Hospitality,
LLC provides hotel management services for both HRI Hospitality-owned
and third-party property owners. HRI Lodging operates 30 hotels and is
an approved operator for premium branded and independent hotels. HRIL
employs strong revenue management strategies and optimizes efficiencies
to generate significant value across its managed portfolio.

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