F&EM Arena of the Month
F&EM Arena of the Month: U.S. Bank Stadium
A major newcomer to the Midwest sports and entertainment market, the SMG-operated U.S. Bank Stadium opened last July. Located in the heart of Minneapolis, MN, the 66,200-seat multipurpose stadium boasts a 137,000-sq.-ft. stadium floor and six club spaces throughout the building. The Vikings’ new home has already drawn major events, including the Summer X Games (2017-2018), Super Bowl LII (Feb. 4, 2018) and the NCAA Final Four (2019). Upcoming concerts include Guns N’ Roses, July 30; Coldplay, Aug. 12; and Justin Bieber, Aug. 18.
F&B is a highlight of the guest experience at U.S. Bank Stadium. M Hospitality — Aramark has partnered with the Minnesota Sports Facilities Authority, Minnesota Vikings and SMG to develop an innovative dining and hospitality program that showcases the Twin Cities’ and Minnesota’s distinctive culture and cuisine. Among the 13 F&B outlets are two “canteens” by celebrity chef and hometown foodie Andrew Zimmern.