The spark to transform a sleepy fisherman’s town on Mexico’s Yucatán Peninsula into a high-rise hotel haven occurred in the early 1970s. The development of Cancún’s white sandy shores launched as a tourism project to bring income to the state. When initial construction teetered, the Mexican government stepped in to fund the first resort hotels. The project eventually caught fire and resulted in over 32,000 hotel rooms, including 60 all-inclusive resorts, within a 17-mile Hotel Zone. That hotel infrastructure is needed to accommodate a growing influx of visitors: Nearly 20 million people passed through Cancún International Airport in 2015. Among Cancún’s finest options for meeting groups are the Grand Fiesta Americana Coral Beach and the two properties that comprise Marriott’s Cancún Collection: CasaMagna Marriott Cancún Resort and the JW Marriott Cancún Resort & Spa.
GRAND FIESTA AMERICANA CORAL BEACH
This resort takes full advantage of its beachfront location. Each of the Grand Fiesta Americana’s 602 guestrooms includes a private terrace overlooking the shimmering waters of the Caribbean. The resort’s design is no small feat; all lobby and restaurant windows also face the beach. Planners have at their disposal a private beach area that can be custom decorated for cocktail parties, formal or casual receptions, and dinners.
Overall, the Grand Fiesta Americana houses more than 80,000 sq. ft. of indoor and outdoor meeting space for groups of 10 to 1,700. The unobstructed Grand Coral Ballroom offers 15,351 sq. ft., which can be subdivided. The room can handle 1,100 seated or 1,700 theater style. There are also 20 breakout rooms. A U-shaped boardroom seats 14.
Meeting planners find themselves in excellent hands with the onsite staff of event managers and an award-winning, state-of-the-art audiovisual team. They can coordinate every detail of single to multiday events as well as air and ground transportation.
Jan Levine, President of JSL Meeting & Event Group in North Carolina, has worked with the hotel numerous times. She affirms that all of her clients have been pleased. “I can’t say enough about the management staff. They go the extra mile and do what they do very well,” she says. “They listen and have amazing commitment. The in-house team understands what you, the planner, are looking for and will find a way to make it happen.”
Jim Bozzelli, Vice President of Meeting & Incentive Travel Management at Illinois-based Gavel International, brought a multi-wave corporate incentive program to the Grand Fiesta Americana from March 24 to April 17, 2015. The family program included nearly 1,700 adults and children utilizing onsite pools, swim-up bars, beach and watersports. Offsite events included tours to Chichen Itza, Tulum and the Selvatica zip-lines.
Bozzelli comments, “From the managing director on down, the staff at the Grand Fiesta Americana Coral Beach was extremely professional, friendly, efficient and fun. Their strong team effort contributed to a very successful incentive program for our client.” Positive words from a company that operates over 125 meetings for 100,000+ attendees annually.