VANCOUVER, CANADA — Vancouver is North America’s highest-rated destination for a business meeting, according to STR‘s DestinationMAP (Meeting Assessment Program), a comprehensive study of meeting professionals and the meetings market in North America. This year, out of 40 North American cities the data and analytics company surveyed, Vancouver was the highest-rated business meeting site (8.9 out of 10), exceeding all other markets in a tie with San Diego. Vancouver also nets the highest percentage of combined 9-10 ratings overall in this category.
The 2017 DestinationMAP report provides a detailed description of meeting professionals’ preferences and their perceptions of 40 North American cities. DestinationMAP is in its 17th publication, which allows trend analysis of the issues most important to meeting professionals in site selection.
Key highlights from the 2017 report include:
* Vancouver is the No. 1 rated destination for a business meeting, tied with San Diego.
* Vancouver is ranked No. 1 in the categories of “safe environment” and “different/unique.” (“Safe environment” was ranked the most important characteristic planners consider for a meeting location).
* Vancouver is ranked No. 2 for “upscale food options” and “variety of things to do.”
* The Vancouver Convention Centre ranked No. 1 in many venue attributes, including: state of the art technology, quality of onsite food, walkability near venue, fast Internet, easy to work with staff and attractive conference hotels nearby.