PHILADELPHIA, PA — The Philadelphia Convention and Visitors Bureau (PHLCVB) has promoted Maria Grasso to Vice President of Citywide Sales and Convention Services, a new customer-focused role that will support growth in key industry verticals. Previously, Grasso served as the organization’s Senior Director of National Accounts.
More recently, Grasso was responsible for securing and executing the 2017 NFL Draft with local, regional and national partners. She also recently joined the Corporate Event Marketing Association‘s board of directors.
Prior to joining the PHLCVB, Grasso served as Regional Director of Sales at Vista Host Hotel Management.
“Maria’s tenaciousness and creativity — on behalf of the PHLCVB and her customers — has elevated expectations for destination marketing organizations across the country and what they can do for planners and groups,” said PHLCVB President and CEO Julie Coker Graham. “Her strong industry reputation and the continuity she brings to our sales and services team is the perfect combination for this new role.”
“I’m excited to take on this new role and am looking forward to empowering the team and talent we have at the PHLCVB,” said Grasso. “As the city and industry both continue to evolve, we need to make sure we are creating dynamic, tailored experiences for all customers who put their trust in Philadelphia.”