PHILADELPHIA, PA – The Philadelphia Convention and Visitors Bureau (PHLCVB) has named Miriam Chovanec as its Senior International Tourism Sales Manager. Chovanec, who officially began her new position in January 2018, reports to Svetlana Yazovskikh, Executive Director of Global Tourism for the PHLCVB, and is responsible for the development and execution of international sales and marketing strategies throughout Europe, Scandinavia and South America.
“Miriam brings a great combination of sales and hospitality/tourism experience to this role,” said Yazovskikh. “Her years of success across diverse market segments will allow for a seamless and successful integration into her new role, enhancing our abilities to further position Philadelphia as a premier U.S. destination for overseas visitors.”
Chovanec will be working closely with the PHLCVB’s in-country representation firms to promote Philadelphia in Denmark (also covers Iceland, Norway, Sweden and Finland), Italy (also covers Spain), France, Germany (also covers Austria and Switzerland) and the U.K. (also serving Ireland). She’ll also work to promote Philadelphia to South American audiences, with a focus on Brazil.