New MPI Study Reveals Positive Outlook for Face-to-Face Meetings
  • February 2, 2021
  •  

    DALLAS, TX — Meeting Professionals International‘s recently published Winter 2021 Meetings Outlook shows slight increases in all positive indicators for face-to-face meetings and events. For the second consecutive quarter, data points to an improvement across hiring as well as projections for business conditions, budgets and live attendance.

    Key findings from the report include:

    • 65 percent of respondents predict favorable business conditions for the year ahead — a significant positive outlook for the second consecutive quarter. Over the summer, only 36 percent of respondents said the same.

    • 53 percent of respondents say that plans for holding their next in-person event are contingent on the distribution of a safe and effective vaccine; only 16 percent of respondents said their next face-to-face event is not contingent on a vaccine. (Thirty-one percent of respondents say their next in-person event may depend on a vaccine.)

    • 86 percent of meeting professionals expect business will return to pre-pandemic levels in 2022 or later.

    “We’re seeing signs that vaccine and therapeutics are positively impacting projections for in-person events in 2021,” said Jessie States, CMP, CMM, Director, MPI Academy for Meeting Professionals International. “More than 85 percent of meeting professionals anticipate holding an in-person experience in 2021 (and an additional 3 percent said they did so in Q4 of 2020). Contract employment, a leading indicator of recovery after the Great Recession, is increasing at a higher rate, and 87 percent say they believe they will host in-person experiences within 12 months after a safe and effective vaccine is first distributed. MPI will continue to monitor our industry’s recovery so that meetings practitioners and strategists can make smart decisions for their businesses and communities.”

    Meetings Outlook is developed in partnership with IMEX Group. The full report can be found at https://www.mpi.org/docs/default-source/meetings-outlook/meetings-outlook-winter-2021.pdf