DETROIT, MI – Claude Molinari, General Manager of SMG/Cobo Center, announced the facility has entered into an eight-year contract with the North American International Auto Show (NAIAS) to keep one of the world’s most influential auto shows in Cobo Center through 2025.
“The significant renovation has allowed the auto show to expand our footprint and has provided us with the perfect facility to host thousands of international journalists, industry executives and over 800,000 public show attendees,” said Rod Alberts, Executive Director, NAIAS. Cobo Center’s $279 million renovation has been completed, SMG management has changed the business model, the center has been rebranded and advanced technology enhancements has made it state-of-the-art.
“The DRCFA’s vision of a world class convention center has been realized. Working together in cooperation with our regional partners, the DRCFA and SMG are committed to providing outstanding experiences for our guests,” said Molinari. The contract will include additional days to the NAIAS in Cobo Center for upcoming years. Beginning next year, The Gallery will return to Cobo for the official kick off of the event, including a nearly $10 million collection of the worlds luxury and supercar nameplates, along with an activity to benefit local children’s charity. Additionally, the AutoMobili-D exhibit will expand by 30,000 sq. ft., now encompassing 150,000 sq. ft., and will run through the three-day Press Preview and two-day Industry Preview, and the first weekend of the Public Show.
In related news, the Detroit Regional Convention Facility Authority (DRCFA) recently approved renewal of SMG to continue management of Cobo Center. The agreement is for another three-year term, continuing a longstanding relationship between SMG and the DRCFA. “We are pleased to have finalized this agreement with the authority,” said Molinari. “We’ve come a long way in rebuilding the brand, reputation and operations of Cobo Center and look forward to continuing in the next chapter of Detroit’s historic comeback.”
You can learn more about the Cobo Center in the latest issue of Facilities & Destination 2017 Superbook.