ATLANTIC CITY, NJ — Meet AC has named industry veteran Larry Sieg as its new President and CEO, effective July 13. Sieg replaces Jim Wood, who departed from the agency at the end of 2019.
“We are excited to welcome Larry to Meet AC,” said Meet AC Board Chairman Matt Doherty. “Larry brings almost 30 years of work experience in the tourism, sales and hospitality industry, and will be proactive in promoting Atlantic City as a premier destination for meetings, conventions and leisure group travel.”
“Meet AC is thrilled to welcome Larry to lead our team,” said Meet AC’s Sandi Harvey, Vice President of Sales. “He possesses tremendous knowledge of the travel and tourism industry.”
Sieg joined the Atlantic City Convention and Visitors Authority (ACCVA) in March of 1998, eventually becoming Vice President of Marketing. The ACCVA was formally dissolved as an act of New Jersey legislation in 2011, and its assets and responsibilities were assumed by the Casino Reinvestment Development Authority, where Sieg currently serves as Director of Communications and Marketing.
Sieg has held committee, board of directors and officer positions for organizations including Destinations International, Educational Seminar for Tourism Organizations, American Bus Association, Historic Organ Restoration Committee, the Greater Atlantic City Chamber and The Greater Atlantic City GLBT Alliance.
“Being someone who lives, works and plays in Atlantic City, I understand it has always been a place of great importance regionally,” Sieg said. “I look forward to the challenge we face as we settle into a new normal and have our destination be top of mind for meeting planners throughout the country.”