LOS ANGELES, CA — The Los Angeles Tourism & Convention Board (Los Angeles Tourism) has appointed Adam Burke as President and CEO, removing his interim title. A seasoned travel and tourism executive with more than 25 years of industry experience, Burke joined Los Angeles Tourism as Chief Operating Officer in 2016. He was named Interim President and CEO in April 2020 after Ernest Wooden Jr. announced his retirement, which became effective June 30, 2020.
“Adam has been instrumental in guiding Los Angeles Tourism during this unprecedented challenge for the local tourism economy, and we have the utmost confidence in his expertise and abilities to lead our industry’s recovery journey,” said Alan Rothenberg, Board Chairman for Los Angeles Tourism. “His outstanding reputation, fresh perspective and passion for the destination will position L.A.’s tourism industry for success well into the future.”
“I am incredibly grateful to our board of directors for the privilege of serving Los Angeles Tourism in this new capacity,” said Burke. “Ernie Wooden built a world-class team during his tenure, and I look forward to continuing to work alongside our innovative team of destination experts as we navigate these truly unique circumstances. Tourism is an absolutely vital part of the Los Angeles economy, and our collective priority is to safely welcome visitors while responsibly getting Angelenos across our leisure and hospitality community back to work.”
Prior to joining Los Angeles Tourism, Burke served as Senior Vice President of Customer Loyalty for Hilton Worldwide. At Hilton, he also oversaw a network of more than 90 strategic partnerships in the travel, financial services and retail sectors. During his 17-year tenure with Hilton, he held management positions in a variety of functional areas including strategic planning, international marketing, leisure and multibrand marketing, sales integration, business development, CRM and enterprise technology.
Burke’s current industry affiliations include the U.S. Travel & Tourism Advisory Board, the Global Leadership Committee of Destinations International, the Los Angeles Sports & Entertainment Commission Advisory Board and the Simpleview Advisory Board. He also serves as a board member for L.A. Works — a 501(c)3 nonprofit, volunteer action center that creates and implements hands-on community service projects throughout the greater Los Angeles area.