Las Vegas Market Successfully Adapts to New Reality for Tradeshows
  • September 8, 2020
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    LAS VEGAS, NV — Las Vegas Market is the leading home furnishings and gift market in the western United States. Adaptations to the Summer 2020 Las Vegas Market — later summer dates with a showroom-only format and virtual events — proved successful as exhibitors reported strong buying at market, running Aug. 30 through Sept. 3. The market presented 1,300+ resources to predominately regional buyers sourcing new products for design projects, replenishing needed merchandise and preparing for vital fourth-quarter selling, reports International Market Centers (IMC).

    “Although Las Vegas Market was unlike any we’ve ever experienced, we were able to manage and meet buyer and supplier expectations,” said Bob Maricich, IMC CEO. “From arrival to exit, we delivered a safe and business-focused buying opportunity that best supported market needs during this uncertain time.”

    In line with pre-market predictions, IMC reported that 20 percent of the usual summer market buyer attendance was represented, with designers making up a notable 28 percent of marketgoers. Las Vegas Market attendees were predominantly regional, with 77 percent coming from the Western United States. In total, Las Vegas drew attendance from 44 U.S. states, with California, Nevada, Utah, Arizona and Texas rounding out the top five.

    Buyers largely reported a safe and well-organized market experience.

    “It’s just extremely efficient and focused, so I’m able to get a lot more accomplished in a shorter amount of time,” said Cindy Levine of Intrigue, Design by Cindy LLC in Park City, UT. “I’m actually buying more than I ever have and it’s the busiest I’ve ever been.”

    “We’re sourcing items for a project we’re doing and upping our inventory for our online store. We’ve met awesome vendors and made some great relationships. Overall, I feel like it’s safe,” said Freddy Godinez and Alexander Stabler of Fredric Alexander in Las Vegas.

    Companies across the furniture, home décor and gift spectrum reported robust sales, solid traffic and a safe business environment.

    “We are very happy with the overall experience,” mentions Jason Clay, Vice President of North and Central American sales and merchandising for Global Home. “We decided to open our showroom because we have product that is in stock and ready to ship. Immediate delivery is what most buyers are looking for as the demand is high. Several key buyers and top 100 dealers that have never shopped our line were here and showing gave us the opportunity to connect.”

    Las Vegas Market’s Together Safely health and safety procedures exceeded all local and state mandates. Enhanced safety measures included contactless pre-registration, temporal monitoring, required use of personal protective equipment (PPE), social distancing, occupancy control, hand sanitizing/cleansing and significantly enhanced housekeeping. Across the three buildings, exhibitors adhered to IMC’s safety protocols and some went the extra mile to ensure their showroom was safe with added cleaning measures. To limit showroom traffic, they also set digital appointments and utilized virtual tours.

    For a safer market experience and in line with buyer sentiments, Las Vegas Market suspended in-person events and rolled out a robust lineup of 25+ virtual pre-market webinars addressing a range of topics that included business practices during COVID-19, current market trends, diversity and inclusion, product discovery during market and retail best practices.

    “IMC’s successful staging of their summer Las Vegas Market strongly signals the return of the convention and tradeshow industry in Las Vegas,” said Chris Meyer, Vice President Global Sales for the Las Vegas Convention & Visitors Authority. “Tradeshows are a key driver of the southern Nevada economy, and we look forward to welcoming IMC customers back to Las Vegas in January when IMC christens their new tradeshow facility.”

    The Expo at World Market Center Las Vegas, a 315,000-sq.-ft. exposition facility on the World Market Center Las Vegas campus, opened during summer 2020 market. Originally slated to hold Las Vegas Market’s temporary gift and home exhibits, the Expo was used for registration and health screenings. A grand opening of the Expo is planned for the Winter 2021 Las Vegas Market, when the facility will host the return of temporary exhibits. Look for coverage of the Expo in the 2020 F&D SuperBook‘s Las Vegas feature