ANAHEIM, CA – Hilton Anaheim today announced the appointment of Frost Williams as Senior Sales Manager responsible for the Midwest market. Frost will report to Chris Anderson, Director of Sales. Frost joins the Hilton Anaheim team after spending four years as Convention Sales Development Manager at Visit Milwaukee.
“Frost is a tremendous asset to our team,” Anderson said. “His knowledge of convention sales and the Midwest market—which is a market that plays a huge part of the success of the hotel and the destination of Anaheim.”
In his new position, Frost will be responsible for seeking out new citywide and in-house group opportunities as well as maintaining close relationships with existing customers throughout the Midwest along with Colorado and Texas. Frost will remain in Milwaukee and sell Hilton Anaheim remotely so that he can be more accessible to his clients throughout the Midwest.
Prior to working with Visit Milwaukee, Frost served as Director of Group Sales for the Hilton St. Louis Ballpark, Associate Director of Sales for Hyatt Regency St. Louis at the Arch and Regency Chesapeake Bay, Senior Sales Manager Hyatt Regency Coconut Point and Senior Sales Manager for Hyatt Regency Chicago.
Frost earned a business degree in marketing from Miami University of Ohio. He currently serves as the VP of Communications for the MPI Wisconsin Chapter.