LAS VEGAS, NV — GES, a global full-service provider for live events, has enhanced its sponsorship program with the introduction of GES Sponsorship Strategy & Sales. The expanded service offers consultation, sales execution and services, including measurement and reporting, to help clients increase attendance and grow revenue.
“We’ve blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry,” said GES EVP of Strategy David Saef. “Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization.”
GES’ standard sponsorship services — its GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops — are included in GES Sponsorship Strategy & Sales. GES’ new, expanded offering adds:
• Program assessment and strategy development
• Full sponsorship sales services, including operations, invoicing and collections
• Design and development of sales assets
• Ability to sell, track and report progress to goals
• Development of distinct activations
• Utilization of industry-leading tools to manage sales
“Global brands and industry associations turn to GES for sound advice and trends on sponsorships,” says GES EVP of Global Marketing Wendy Gibson. “GES has the experience, processes and proven strategies to optimize sponsorship programs and a full suite of strategic and tactical services designed to increase attendance and drive revenue from sponsorships.”
In related news, GES has hired Andy Herman as Vice President of Sponsorship Strategy & Sales. Herman brings more than 25 years of expertise developing and selling high-value sponsorship programs, and a thorough knowledge in all aspects of exhibitions and event sponsorship. Before joining GES, Herman led sponsorship sales at Jack Morton Worldwide.
Look for insights on tradeshow floor design from Clay Lovelace, VP of Design and Creative Services, GES, in the F&D 2018 Spring issue.