DALLAS, TX — Freeman has expanded its Strategy practice by appointing Andrew Macey as Executive Vice President of Global Strategy and David Saef as Senior Vice President of Strategy.
“Strategy is critical when it comes to developing successful marketing initiatives and positioning a business for continued growth. That’s why we’ve put such an emphasis on our Strategy practice,” said Bob Priest-Heck, CEO of Freeman. “Andrew and David have histories of driving growth and developing successful strategies, and together they bring unique perspectives, critical insights, additional skills and solutions to help our clients achieve their business and marketing goals.”
A 30-year industry veteran, Macey joins Freeman most recently from Stax Inc., a private equity and corporate advisory firm, where as Managing Director he led client engagements on growth strategy and M&A. Prior to Stax, Macey served as VP Digital Strategy & Innovation at CVS Health. He also spent a decade as VP Strategy at the leading digital agency SapientNitro, now SapientRazorfish.
Saef joins Freeman after serving as the Executive Vice President of Strategy for GES. In this position, Saef led MarketWorks client strategy and marketing services. During his time at GES, he developed and led multiyear growth strategies for leading medical and dental associations, led the delivery of marketing strategies and campaigns for renewable energy and industrial safety clients, and spearheaded data intelligence initiatives with Fortune 100 companies.
See the F&D 2018 Spring issue for insights on tradeshow floor trends from Danielle Puceta, Freeman’s Vice President, Digital Office.