The Prime Site Award-winning Cobo Center will host this year’s Sustainable Brands (SB’17) conference, billed as the largest global convening of brand leaders and sustainability practitioners. The conference will be attended by 1,500 people from across the globe during May 22-25.
According to David Fiss, Executive Producer Live Events for Sustainable Brands, “Sustainable Brands is excited to partner with suppliers and venues like Cobo who demonstrate a commitment to sustainable practices. Doing so helps our event meet our sustainability goals, educate our attendees, and encourage other suppliers to the meeting and events industry to do the same. A sustainable event is more thoughtful and creates a better participant experience.” Fiss is also a member of the Convention Industry Council’s Sustainability Leadership Council.
Cobo Center’s own sustainability achievements help the facility draw events like Sustainable Brands. Cobo Center recently achieved recertification to the ASTM Venue Standard, the premier global sustainability standard for the meetings and event industry. Claude Molinari, General Manager of Cobo Center, commented, “We continue to make strides in improving the sustainability of our offerings, including a new kitchen and food court composting program. Getting recertified to the ASTM Green Meeting Standard and hosting SB’17 signals that our efforts are truly world class.”
The ASTM certification, initially awarded to Cobo Center in 2015, is the fifth for Cobo Center related to sustainability efforts. In 2012, Cobo became the largest Green Venues Michigan facility. In 2014, Cobo was designated an EcoWorks Sustainable Communities Champion, and in 2015 the Detroit Free Press named Cobo Center a Detroit Green Leader. In 2016, Keep Michigan Beautiful awarded Cobo Center their highest honor, the KMB President’s Plaque.