DETROIT, MI — Detroit’s convention center was officially renamed TCF Center on Aug. 27. Announced by TCF National Bank (TCF Bank) and the Detroit Regional Convention Facility Authority (DRCFA), the naming rights partnership is a 22-year deal. Chemical Bank, now a division of TCF Bank following its successful merger of equals on Aug. 1, was awarded naming rights earlier this year by the DRCFA following a comprehensive, competitive process.
“We couldn’t be prouder or more honored to partner with the authority on this unique opportunity to support our hometown and state. It helps ensure a continued strong, vibrant future for the world-class Detroit convention center that connects our city to the world,” TCF Executive Chairman Gary Torgow said. “It’s an important part of our larger, intentional effort to marry inclusion with investment across the city and its neighborhoods, region and state. We look forward to reaching new heights.”
“This naming rights agreement has been a goal of the DRCFA since it was formed in 2009, and TCF Bank is the perfect partner,” said Larry Alexander, Chairman of the DRCFA and President and CEO of the Detroit Metro Convention & Visitors Bureau. “Our partnership with TCF Bank will help to cement the convention center’s strong financial future. We continue to dedicate ourselves to providing world-class service to our customers, maximizing positive economic impact, creating region-wide jobs and expanding business opportunities for the benefit of business stakeholders and the local community.”
Against the backdrop of 10 million visitors who come to greater downtown Detroit and the 1.5 million visitors to the Convention Center annually, TCF Center will continue to grow its book of meetings, conventions and event business as it has continued to set record-breaking numbers since its $279 million renovation. In fact, TCF Center had an unprecedented year in 2018 with 244 events and a 564 percent increase in revenue since 2009.
With 723,000 sq. ft. of exhibit space, TCF Center boasts one of the largest contiguous exhibit floor spaces in North America and is the 17th largest convention center in the country. Visit www.tcfcenterdetroit.com for more information.