ORLANDO, FL – Tourism officials announced a historic milestone in the travel industry as Orlando became the first U.S. destination to surpass 70 million annual visitors. In 2017, 72 million visitors traveled to Orlando, an increase of more than 5 percent over the prior year, once again making it America’s most-visited destination.
Visit Orlando, the region’s official destination tourism and marketing organization, shared the number at a special gathering of more than 1,000 tourism and community leaders.
“Our record-breaking year was achieved despite international headwinds and the statewide effects of Hurricane Irma,” said Visit Orlando President and CEO George Aguel. “In 2017, our destination launched new consumer experiences on a significant scale and our marketing efforts leveraged increasing consumer confidence in the United States. We also continued our focus on communicating the unique emotional connection visitors have with Orlando.”
“Orlando’s record-setting visitation affirms the city as a leader in the U.S. travel industry,” said U.S. Travel Association President and CEO Roger Dow. “The success in Orlando is great, not just for this iconic destination, but for travel as a whole. As the U.S. overall looks to regain its share of the global travel market, this new milestone in Orlando is a welcome reminder of the resiliency of this industry.”
Orlando reached a host of new milestones in 2017 including:
– Record number of U.S. visitors
– Record convention attendance: The Orange County Convention Center welcomed an unprecedented 1.53 million attendees (+5.0 percent).
– Record airline arrivals: Orlando International Airport became the busiest airport in Florida, with 44.6 million passengers (+6.4 percent).