TORONTO, ONTARIO, CANADA — Last month, AudienceView appointed Mike Hinson as Vice President of Sales for College Athletics. With over 20 years of experience creating long-term and collaborative relationships with universities and colleges, Hinson has a strong pedigree in college athletics. He has held senior leadership positions with numerous leading software companies including Paciolan as Director of College Athletics Sales for 10 years.
“Mike Hinson brings extensive insight into the college athletics market and proven leadership abilities,” said Michael Bryce, Chief Operating Officer for AudienceView. “Mike will lead our expansion and guide our growing commitment to enable college athletics customers to build and monetize their community of passionate fans, students and alumni.” Over 40 campuses of all sizes currently use AudienceView to power their ticketing operations.
“AudienceView’s growing investment in the college athletics market and continued commitment to customer success were just some of the exciting reasons why I joined the team,” said Hinson. “I look forward to partnering with our current clients and forging new relationships that leverage AudienceView’s powerful platform, partnerships and distribution channels.”
See the F&EM 2016 SuperBook for a column by Maureen Andersen, former VP, Arts & Entertainment at AudienceView, on mobile marketing strategies.