Sacramento, Calif. – Visit Sacramento, the region’s destination marketing organization, announced the appointment of current Chief Operating Officer Mike Testa as its next President and CEO. Testa will begin serving as Visit Sacramento’s President and CEO on July 1, 2017, leading the charge in shaping Sacramento’s visitation platform.
Testa will oversee the organization’s role in booking conventions, meetings, and trade shows for the Sacramento Convention Center and local hotels, promoting Sacramento’s farm-to-fork identity nationally to consumers, and charting the course for the Sacramento Sports Commission.
“Over the past decade Visit Sacramento has achieved record bookings in convention and sports events and recognition as America’s Farm-to-Fork Capital,” said Visit Sacramento Board Chairman and principal of Halo Hospitality Brian Larson.
Having worked for Visit Sacramento since 2001, Testa currently serves as its Chief Operating Officer. He was first hired as director of public relations and was promoted through the ranks to assume leadership roles in consumer marketing, convention sales and business development. “I am very excited about working with the Board and our business, sports,and hospitality industry partners and customers, as well as stakeholder groups and our civic leaders, to guide our organization into the future,” said Testa.
The city and its convention center are featured in Winter 2016-2017 issue of Facilities & Destinations magazine.