SAN JOSE, CA – Team San Jose is pleased to announce the recent promotion of Cheryl Little to Director of Sales and Destination Services. Little has been with Team San Jose for 26-years and her expertise will help Team San Jose drive group sales and room nights.
“Cheryl is one of our longest tenured employees at Team San Jose and has been an integral part of our organization’s success from the beginning,” said Team San Jose CEO Karolyn Kirchgesler. “She has helped us achieve our performance goals for four consecutive years and assisted in leading our team to exceed their sales goals during our convention center renovation and expansion when there was limited venue space available.”
Little will lead sales efforts responsible for the economic performance of the organization through room night production and facility revenue. She will also lead the promotion and selling of CVB services as a destination management company, including housing, registration and off-site events.
“I’m excited for the opportunity to take a greater leadership role for the sales and destination services team,” said Little. “Over the past five years we’ve seen over a million room nights booked and I look forward to working with this team as we continue to build on our success.”
Little transitioned to sales when she began as the national sales manager for the state association market at Team San Jose, and served in that capacity for five years. She spent the next 14-years as Director of Destination Services, where she was responsible for an increase in sales year-over-year. She also served as the Associate Director of Sales for six years driving the sales to team reach their performance goals for four consecutive years.
As Director of Group Sales, Little oversaw a housing increase of 104 percent, a 15 percent increase in registration and helped develop a unique venues program to bring conventioneers into San Jose’s cultural facilities and hidden gems.