GREENVILLE, SC — The City of Greenville recently announced that its TD Convention Center is now the Greenville Convention Center.
The SMG-managed center, which features 280,000 sq. ft. of exhibit space, along with 60,000 sq. ft. of meeting space, was named TD Convention Center in 2012 as a result of Toronto-based TD Bank’s purchase of Carolina First Bank, which included the naming rights of the building. Upon the expiration of that agreement in January of this year, the City of Greenville declined to pursue another corporate naming rights sponsor. According to the City, as Greenville prospers as a destination for leisure and corporate travel, along with conventions and tradeshows, the new name reinforces existing destination marketing efforts.
“We looked at the reach and impact that this facility has as a draw for major events such as the 2018 Bassmaster Classic, as a favorite site for national political rallies and host to many of our communities’ international corporations, [and] we decided that our focus needs to be on supporting the Greenville brand,” said Greenville Mayor Knox White. “The building opened in 1964 as the new Textile Hall, and the textile shows and industry are a proud part of the region’s heritage,” White said. “Today the facility continues to bring people here from around the world. It’s long overdue, but we’re proud to finally include Greenville in its name.”
As part of the rebranding, the facility has launched a refreshed, interactive website at www.meetgcc.com.