ORLANDO, FL — Rosen Hotels & Resorts announces the rebranding of its Red Roof Inn at International Drive hotel to the Midpointe Hotel Orlando Convention Center. The rebranding of the 134-room hotel coincides with its recently completed refurbishment. Rosen acquired the former Red Roof Inn, along with the 222-room Clarion Inn & Suites at International Drive, late last year. Both hotels are situated on land contiguous to one of the company’s current properties, the 1,334-room Rosen Centre, a Facilities & Destinations (F&D) PRISM Award-winning hotel, which features 150,000 sq. ft. of versatile meeting and event space connected to the Orange County Convention Center.
“With the phenomenal success of the International Drive area, the timing was right. The location next to Rosen Centre makes it quite convenient for our longtime trained hotel associates to expand their operations and assist in managing the properties,” said Harris Rosen, President & COO, Rosen Hotels & Resorts. Midpointe Hotel’s new name signifies its prime location midway between Orlando’s famed tourist destinations and attractions.