IBTM World has surpassed its previous record for pre-arranged meetings for this year’s event, taking place from Nov. 27-29 at Fira Barcelona. A total of 77,651 business meetings have been booked, 5 percent up on last year’s total. There has also been a 9 percent increase year-on-year in the average number of appointments per exhibitor, up from 25.1 to 27.4 for 2018.
Furthermore, latest figures show that 54 percent of Hosted Buyers are participating in the Hosted Buyer program for the first time this year, up 20 percent on 2017; 50 percent of Hosted Buyers are completely new to the IBTM portfolio, an increase of 16 percent year-on-year; and 20 percent of Hosted Buyers are corporate buyers — 52 percent of whom are new to the IBTM portfolio.
Buyers will be present from organizations including Moet Hennessy, Netflix, Bayer US, Diageo, Salesforce, Hewlett Packard, Amway, Toyota, Delta Air Lines – Worldwide Meetings and Events, Motorola, Peugeot Sport, MIA Comunicacion (WALMART), Inter IKEA, InfoWatch, PricewaterhouseCoopers, Procter & Gamble, Siemens Ltd. and SONY.
IBTM has also announced that as well as a strong portfolio of returning brands, this year an exciting selection of first-time exhibitors will be at the Barcelona event, including Tourism Promotion Board Philippines, Tourism New Zealand, Beijing Municipal Commission of Tourism, SIXT GmbH & Co., Global Passenger Network, Barbados Tourism Marketing Inc. and Rosewood Hong Kong.
For more information, visit www.ibtmworld.com.