ORLANDO, FL – Encouraging guests to play hard and purify harder, Hard Rock Hotels is expanding its Sound Body wellness program with the launch of Rock Om®, an in-room yoga experience, energizing the body and soul through the power of music. Working in collaboration with Manduka, a yoga equipment and apparel brand endorsed by 4,000 yoga studios, teachers and practitioners worldwide, Rock Om® provides guests with top-of-the-line yoga equipment to utilize during their stay. Rock Om® also offers guests a Hard Rock spin on in-room yoga classes, combining original tracks by DJ Drez fused with his wife, yogi Marti Nikko’s, dynamic instruction on the easily accessible Video On-Demand television channel.
“We are thrilled to team up with powerhouses like Manduka and DJ Drez to offer guests the highest quality of yoga experience,” said Dale Hipsh, Senior Vice President of Hard Rock Hotels. “Rock Om® is set to fan the flames for innovative hotel wellness experiences, and we couldn’t be more proud to launch the program to all of our brand fans.”
Available at all Hard Rock Hotels worldwide, as well as upcoming properties, the program is designed to deliver a customized yoga experience, allowing guests to refresh, rejuvenate and re-energize the mind, body and spirit through the power of music. Rock Om® consists of three individual in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio, in addition to the Rock Om® landing page where guests and non-guests can follow along and flow.
Additionally, as part of the program, guests can order an in-room yoga kit, which can be ordered
either prior to arrival, at check-in or during stays. The yoga kits will include a regionally inspired Yogitoes towel created by Manduka specifically for Hard Rock Hotels, a Manduka PROlite yoga mat and a Manduka Go Play carrier bag — all exclusive to the Rock Om® program and available for purchase in the Rock Shop. Appealing to the modern business or leisure traveler, the elements of Rock Om® aim to create a wellness experience for guests.